Product Review: DiGiorno Flatbread Melts


A few months ago, Kraft was running a promotion with free coupons for their new DiGiorno Flatbread Melts. It seems interesting, and I’m always up for trying something new–especially for free–so I signed up.

The coupon came in the mail a couple days ago, so when I went to my local Jewel on Friday and grabbed a box (though it took awhile to locate in the frozen food aisle).

When I finally found it, I was surprised to see the price tag. I would have paid $3.45 without the free coupon. A lot of money for a frozen “sandwich.” In my opinion, that’s pretty pricey, so it must be terribly good.

I selected the Italian-Style Meatball & Four Cheese. It seemed “authentic.”

Yesterday I decided to give it a try because I was too lazy to cook something substantial. So I took it out of the box and was actually shocked at how small it was.

I don’t know why I expected more, but it seemed so tiny and insignificant compared to the size of the box. The amount of filling seemed to be lacking as well. Maybe it expands while it cooks? I hope so.

I put the flat bread on it’s cardboard tray–which was broken at one corner–and followed the cooking direction. Three minutes and forty-five seconds later, my microwave presented me with…

Well…it just looked a little pathetic. Basically a lop-sided, melted mess. Once I folded it up, it looked a lot better, though not as enticing as that lovely picture on the box.

Looking at the picture on the box and the actual product in my hand, I’m a little confused as to how they think those are the same thing. There is not that much filling on the flat bread, well unless you squeeze the flat bread after it’s folded so the small amount of sauce and cheese and meat available oozes out the sides…then it will look the same.

The box touts a “Fresh baked Taste in Minutes!” Mostly it reminded me of eating a meatball Hot Pocket. The flavor seemed identical, though it has been years since I’ve dared to eat a nasty Hot Pocket, so my memory is not so fresh. But that’s the first thing I thought of when I took a bite.

I continued eating and got past that first impression. The sauce has a nice flavor–like a generic tomato based spaghetti sauce, and the flatbread isn’t too bad (probably would be better if it wasn’t frozen five minutes earlier). Definitely not the most flavorful thing I’ve eaten. I think they skimped on the “Italian Style Seasonings.”

The back of the box claims it’s “Toasty on the outside, soft and tender on the inside!” The person who wrote that copy, has not tried this product. It was soft everywhere. I’m not sure what they expected to be “tender.” Nothing felt “tender” to me.

It’s really only enough food for a snack and not enough for a meal. So for the price, the quantity and quality of food is absolutely paltry and it just tastes like a Hot Pocket. So if you’re too lazy to make yourself a quality meal, just buy a box of Hot Pockets, it’s probably cheaper and you at least get two of them.